How To Help Retailers Increase Their Sell Through – Art Business Institute
How to Help Retailers Increase their Sell-Through
Congratulations – you’ve gotten that wholesale order and it has shipped! This is just the beginning, though, because the real value with each account is gaining reorders from them.Repeat business is what grows your business. In order for that to happen, the merchandise you shipped in that opening order has to sell well for the retailer. It must move quickly enough to warrant their keeping your line. Handmade goods tend to sell more slowly than typical manufactured merchandise, but store buyers understand where they need to be with their numbers. They can measure “sell-through” to find out how well vendors are performing for them. How can you help your retailers sell your handmade work more effectively, and increase the odds of gaining reorders? Try these strategies:
Working with your store buyers as a partner who is invested in their success (and yours) is an excellent way to build relationships and keep your wholesale customers for the long term.
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