Missouri Arts Council – September 2015 News

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MAC Funding for Community Murals
  While the Missouri Arts Council doesn’t financially support the acquisition or creation of works of art, we do support the creation of community-based murals. Our intention is to support projects that engages members of the community through visual art. To qualify, the mural project must be developed through a collaborative process substantially driven by local people often with the guidance and assistance of professional artists.

A fundable mural project will have broad public involvement in both the design and mural execution. Design collaboration may include community meetings, outreach presentations, and hands-on activities to gather ideas for content and design. Execution includes the public in the actual creation of the mural.

Funding for these projects may be obtained in a monthly or annual Arts Education Artist-in-Residence grant, a Monthly Strategic Grant, or an annual Visual Arts Discipline grant. If an organization is an eligible Community Arts applicant, the project may be included as part of a Monthly Community Arts Basic or annual Community Arts Project or Operating Support grant. Matching funds are required. All MAC funding policies apply and may be found in the FY16 Guide to Grants. For a list of all the murals we have funded, click here.

A fruitful place to start thinking about creating a community-based mural is the Chicago Public Arts Group’s Community Public Art Guide. With scads of illustrations, muralists give detailed descriptions of composition, design, and technical methods from choosing paints to cleaning up.

Engaging Millennials With the Arts
According to the U.S. Census Bureau, this year in the U.S. there will be 75.3 people of the Millennial generation., overtaking Boomers as the country’s largest generation. At least, the way Millennials are defined by the Pew Research Center as people born between 1981 and 1997, ages 18 to 34 in 2015. Other researchers use different dates, but no matter where you draw the lines, there are patterns of demographics, values, and culture swirling around a 20-year bulge. What are the implications for the arts? The topic is as big as the generation, but here are some recent resources and thought-provokers.

• Capturing the Elusive Millennial Ticket Buyer – Arts-applicable insights from a sports study. Millennials tend to research events and buy tickets on mobile platforms, and they like cheaper tickets and flexible payment plans.

• Breaking the Myths – In-depth report from Nielsen, the global consumer analyst company. Millennials value self-expression and artistic pursuits, have an entrepreneurial spirit, want a personal touch, and demand authenticity from products and experiences.

• A Volunteer State of Mind? – Millennials have a strong need to connect with their communities and use their talents for causes they believe in—and they want a deeper relationship than a one-time project.

• The Millennial Donor Playbook – The Millennial values of digital literacy, transparency, and openness to all cultures are part of a larger pattern of how organizations communicate with and engage donors across all generations.

• The Art of Attraction: How to Grow Your Millennial Arts Audience – More than 60% of the Millennials in this survey preferred arts events that served food, were different from other events they’d attended, and had no dress code.

Museums, Murals & Mars
How Millennial are you? Take the Pew Center’s 14-question quiz to find out.

From the Wallace Foundation come new case studies of how an art school and a clay studio engaged younger audiences and increased participation from their communities.

Museums also want to draw new visitors and underserved audiences – but free admission may not be the panacea.

Free webinars on September 15 and 17 break the Nonprofit Finance Fund’s State of the Nonprofit Sector report into bite-sized chunks.

More great data – the National Center for Arts Research has released Volume 2 of their insights into the health of American arts and cultural organizations.

Even when it seems that one is from Mars and one is from Venus, marketing and development actually can work together for their arts organization’s goals. (Just like you can spot both Mars and Venus in the Missouri sky this month.)

The murals of Missouri are meant to be permanent. This mural planned for a river wall in Rome is meant to disappear.

Image:   The Palace of Fashion, a turn-of-the-century women’s apparel and hat store, lives again in Chillicothe in the same location as its original storefront, thanks to Main Street Chillicothe and local artist Kelly Poling. Chillicothe and other cities around Missouri are bedecking their buildings with vibrant art from historical scenes to abstract designs. Come to our website for a look at Wondrous Walls: Missouri’s Mural Cities.

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The arts are the best insurance policy a city can take on itself.

Woody Dumas, Mayor of Baton Rouge 1964-80

MAC Online
Wondrous walls: Missouri’s mural cities.
Click
here.
Governor’s Conference on Tourism October 13-15
“Sail Away” to the Lake of the Ozarks with sessions by CVB directors, market researchers, & Dept. of Tourism experts.

 

MISSOURI ARTS COUNCIL • 815 OLIVE STREET, SUITE 16 ST. LOUIS, MO 63101-1503
PHONE: 314-340-6845 • TOLL FREE 866-407-4752 • FAX: 314-340-7215 • WWW.MISSOURIARTSCOUNCIL.ORG

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