Should Art be Priced on Your Website? – Art Business Institute
Should Art be Priced on Your Website?
Posted: 01 Feb 2016 04:00 AM PST This excerpt is taken from ABI’s new e-course “Pricing Strategies for Artists & Makers” now available through CraftOnlineUniversity. Course runs through February 8, 2016.
In general, if you have an art website, we recommend that yes, you should have prices listed on each piece that you are offering for sale. This is so that visitors to your site will have some idea of your price range. Will your website visitors send an email or call you to find out how much you’re charging for your art? Not very likely. How many people who could afford your work are seeing it and loving it – and then moving on, to purchase from another artist who does list their prices? Failing to set prices withholds vital information, and a lack of information never inspired anyone to buy. Shoppers who are confused or feel uninformed won’t be pulling out their credit cards any time soon. This is a major reason why some artists never seem to get any action from their website. In fact, we recommend that artists strongly consider having a shopping cart on their website too, if it is appropriate for their work. Providers such as BigCartel, Shopify, and even Etsy can act as your e-commerce solution, so that you actually have an online store. The exceptions: When should you not list art prices on your website?
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